Apple July 2023 Forecast: A Month Packed with Exciting Updates

Apple’s June was undoubtedly a bustling period with the World Wide Developer Conference (WWDC) releasing some groundbreaking innovations including the M2 Ultra chip, Mac Studio updates, the Mac Pro, and the highly-anticipated 15-inch MacBook Air. Moreover, Apple introduced the Vision Pro, a project slated for release in 2024.

As we step into July, the focus shifts towards software and services, as no new hardware is expected until September. Let’s take a closer look at what we can expect from the tech giant this July.

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Software and Services in Focus

Since all the new Macs are already out in the market, we’re now looking forward to the release of iOS 16.6. The public betas for iOS 17, iPadOS 17, watchOS 9, tvOS 17, and macOS Sonoma are expected to be released in July.

The Apple TV+ and Apple Arcade Lineup

Apple TV+ and Apple Arcade users can expect a fun-filled summer with new shows and games on the horizon. 

Potential New Hardware

There’s always a slim chance of Apple unveiling a new product in July, such as the second-gen AirPods Max. However, this seems unlikely as new Macs have already been released and the next rumored launch isn’t until the September release of iPhone 15 and Apple Watch Series 9.

An Apple subsidiary, Beats, might launch the Beats Studio Pro over-the-ear headphones mid-July. These headphones will presumably have enhanced noise cancellation and audio features similar to the Studio3. 

Amazon Prime Day

Amazon’s bi-annual Prime Day sale scheduled for July 11-12 is worth marking on your calendar. Discounts on Apple products such as MacBooks, Apple Watches, and AirPods are anticipated.

Apps and Software Updates

Here are some key updates to look forward to:

  • iOS 16.6: Primarily focuses on enhancing the security feature iMessage Contact Key Verification.
  • iOS 17 Public Beta: Features include StandBy, Live voicemail transcription, FaceTime video messages, and significant improvements to Siri and dictation.
  • iPadOS 17 Public Beta: While most features from iOS 17 will be incorporated, the StandBy feature will be excluded.
  • macOS Sonoma Public Beta: This version brings interactive widgets to your desktop and improves game performance.
  • watchOS 10 Public Beta: A redesigned Apple Watch UI with an emphasis on widgets.
  • tvOS 17 Public Beta: FaceTime on your TV screen, using your iPhone as the camera and microphone thanks to Continuity Camera.

Apple TV+ Releases

Here are some shows and movies to add to your watchlist in July:

  • Duck & Goose (Season 2): A show based on books by Tad Hills, releasing on July 7
  • The Afterparty (Season 2): Detective drama series, premiering on July 12
  • Foundation (Season 2): Sci-fi drama series, premiering on July 14
  • Stephen Curry: Underrated: A feature documentary on Stephen Curry’s rise, releasing on July 21
  • The Beanie Bubble: A comedy-drama about Beanie Babies, releasing on July 28

Apple Arcade Updates

Apple july iphone hello kitty island adventure

Here are some exciting game releases scheduled for July:

  • Slay the Spire: A deck-building roguelike game releasing on July 7
  • Lego Duplo World+: A developmental game for kids aged 2-5, releasing on July 7
  • Ridiculous Fishing EX: An updated version of the classic fishing/shooting game releasing on July 14
  • Stardew Valley+: An indie “cosy” farming game releasing on July 21
  • Hello Kitty Island Adventure: A family-friendly open-world adventure releasing on July 28

In conclusion, Apple’s July seems all set to continue the momentum from June, focusing on software and services rather than hardware. From Amazon’s Prime Day to exciting shows and games, it’s clear that there’s something for every Apple user this month.

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